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Salman Ahmed

Salman is a marketing expert with a long documented list of successes. His journey started in London —where he first learned about the trade of music and events. In the early 2010s he founded PME Entertainment, the foremost expert in global musical events production, which has now produced over a thousand shows worldwide.


Meeting With His Royal Highness Prince Charles, Prince of WalesPME founder Salman Ahmed has been a staunch supporter of charitable causes for many years now. Here he is meeting Charles, The Prince of Wales in Buckingham Palace, in support of the British Asian Trust.

United Nations General Assembly Concert with Ustad Rahat Fateh Ali Khanin March 2016, PME Entertainment was instrumental in the production of SUFI NIGHT — MUSIC OF PEACE, a rare musical performance on the floor of the UNGeneral Assembly on the eve of Pakistan night.

Google Talks with Rahat Fateh Ali KhanSalman joined Ustad Rahat Fateh Ali Khan on stage during a Google Talk to speak about how the platform has opened up more ways to connect to audiences across the globe.

Oxford University Salman was present at Oxford University when his good friend Ustad Rahat Fateh Ali Khan received an honorary degree from Oxford University for his 'massive achievements' in the field of music.

Nobel Peace Prize Concert PME Entertainment produced a musical show honoring Nobel Peace Prize Laureates and committee members, indlucing Malala Youfsazi, in December 2014.

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